Deda is accelerating its international expansion and strengthening its strategic leadership in the U.S. market with a vision rooted in technology that drives the sustainable growth of regions and communities. Committed to enabling responsible, accelerated business across industries, we blend global ambition with localized impact, acting at the intersection of digital transformation, innovation, and sustainability. Within this framework, Dedapulse – Deda’s flagship event – serves as a key catalyst - Deda’s platform for bringing together innovators, partners, and community leaders to spark the conversations that inspire human-centered change. More than an event, Dedapulse fuels the exchange of insights that shape how technology and humanity move forward together.
Uncover the full perspective
At
Deda, our international expansion is a structured and ongoing journey that
positions us at the forefront of global information technology growth. Thanks
to the solid and strategic presence of our corporate headquarters in the United
States, operated through Dedagroup North America, we directly lead the
Group’s efforts in this key market.
Our
U.S. corporate structure serves as a strategic hub for the entire Deda
ecosystem overseas, reinforcing our presence in high-value sectors such as
Financial Services, Artificial Intelligence, Fashion and Luxury Retail, and
Cloud and Cybersecurity.
Through
Deda Ai North America, along with Deda Sphere, and Competitoor—companies
that are already active in the U.S. market—we provide innovative technology
solutions that support the digital transformation of businesses and financial
institutions. Additionally, our Italy-based companies, such as Deda Ai and Deda Stealth, have local teams and strategic partnerships in the
region, enabling us to effectively address both market and technological
challenges.
This
integrated network of expertise and technology allows us to be a global
innovation partner. We combine our market-driven approach with years of
experience in growth and international expansion.
For Deda, the United States
is not just a key market; it is a strategic territory where we continue to
invest in cutting-edge solutions and strengthen our role as a trusted partner
in shaping the future of global IT.
Deda Sphere drives the evolution and acceleration of business through technology. For more than 50 years, we’ve partnered with credit unions to provide the secure, modern technology they need to serve members and strengthen communities. We share the cooperative spirit that drives credit unions forward. Our mission is simple: deliver reliable core banking systems and digital-first solutions that empower leaders to stay focused on people, not processes. Backed by Deda’s global network of innovation and expertise, we bring stability, vision, and a commitment to helping credit unions thrive in a changing financial landscape.
Deda Ai US builds proprietary AI and machine-learning solutions that streamline operations and empower truly data-driven decisions. Our platform delivers predictive analytics and business intelligence for merchants, large enterprises, financial institutions, and energy-sector multi-utilities. Deda Ai US offers a full suite of decision-making, predictive analytics, and business optimization solutions, including Inventory Data Intelligence, Demand Intelligence, Inventory Intelligence, Scenario Intelligence, Command Center, marketing analytics, and a suite of AI predictive analytics tools. The solutions are built on a hyper-fast, highly scalable infrastructure with proprietary solvers and optimizers to deliver split-second responses. The solutions scale both vertically and horizontally and are offered both in-cloud and on-prem. In addition, the modules work alongside enterprise platforms like Oracle, SAP, and other planning suites and enhance the functionality of those platforms.
Competitoor is a leading platform in the field of Price and Market Intelligence, designed to support brands and online retailers in monitoring the prices and strategies of competitors, in order to develop competitive business strategies. It stands out for the use of Artificial Intelligence in its solutions, guaranteeing customers advanced tools for market and price analysis.
Competitoor operates in various sectors, offering customized solutions for fashion and luxury goods, and not only, supporting users in the management of prices and promotions, analysis of market trends and monitoring of competitors.
Through two main products, it monitors competitors and optimizes the pricing strategy
- Brand Intelligence: monitors retailer prices, carries out benchmarking analyses and checks minimum advertised price (MAP) policies.
- Retailer Intelligence: monitor competitors' prices, implement dynamic pricing strategies and merchandising analysis.
