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  • Deda USA

Deda USA

Expanding the boundaries of innovation: Deda's journey in the States

view of New York from above

At Deda, our international expansion is a structured and ongoing journey that positions us at the forefront of global information technology growth. Thanks to the solid and strategic presence of our corporate headquarters in the United States, operated through Dedagroup North America, we directly lead the Group’s efforts in this key market. Our U.S. corporate structure serves as a strategic hub for the entire Deda ecosystem overseas, reinforcing our presence in high-value sectors such as Financial Services, Artificial Intelligence, Fashion and Luxury Retail, and Cloud and Cybersecurity.

Through Deda Ai North America, along with VisiFI, Share One, and Competitoor—companies that are already active in the U.S. market—we provide innovative technology solutions that support the digital transformation of businesses and financial institutions. Additionally, our Italy-based companies, such as Deda Ai and Deda Stealth, have local teams and strategic partnerships in the region, enabling us to effectively address both market and technological challenges. This integrated network of expertise and technology allows us to be a global innovation partner. We combine our market-driven approach with years of experience in growth and international expansion.

For Deda, the United States is not just a key market; it is a strategic territory where we continue to invest in cutting-edge solutions and strengthen our role as a trusted partner in shaping the future of global IT.

Visifi icon

Deda Sphere

Deda Sphere drives the evolution and acceleration of business through technology. For more than 50 years, we’ve partnered with credit unions to provide the secure, modern technology they need to serve members and strengthen communities. We share the cooperative spirit that drives credit unions forward. Our mission is simple: deliver reliable core banking systems and digital-first solutions that empower leaders to stay focused on people, not processes. Backed by Deda’s global network of innovation and expertise, we bring stability, vision, and a commitment to helping credit unions thrive in a changing financial landscape.

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Competitoor icon

Competitoor

Competitoor is a leading platform in the field of Price and Market Intelligence, designed to support brands and online retailers in monitoring the prices and strategies of competitors, in order to develop competitive business strategies. It stands out for the use of Artificial Intelligence in its solutions, guaranteeing customers advanced tools for market and price analysis. Competitoor operates in various sectors, offering customized solutions for fashion and luxury goods, and not only, supporting users in the management of prices and promotions, analysis of market trends and monitoring of competitors.

Through two main products, it monitors competitors and optimizes the pricing strategy
- Brand Intelligence: monitors retailer prices, carries out benchmarking analyses and checks minimum advertised price (MAP) policies.
- Retailer Intelligence: monitor competitors' prices, implement dynamic pricing strategies and merchandising analysis.

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Strengthening our positioning in the USA market

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Logo Deda AI

Deda Ai is the company of the Deda Group specialized in the development of Artificial Intelligence solutions and projects aimed at improving human decision-making.

We do this with our customers and together with the other companies in the Group, bringing artificial intelligence to every solution and software we offer.

3D mannequins immersed in red light

Logo Deda Stealth

With a turnover of €43 million and more than 400 retail specialist employees, Deda Stealth operates in the international market, offering a solution for fashion and luxury retailers in 45 countries.

The company currently has 300 clients, and its solutions are engaged by 16,000 active users. Part of Dedagroup Stealth is the company based in London, Zedonk.

Illuminated data center

Logo Deda Tech

Deda Tech is the Managed Cloud & Security Service Provider of the Deda Group, which for over 20 years has supported the IT of companies and organizations in all challenges, bringing evolution and simplification in the areas of infrastructure, cybersecurity and networking.

Deda Tech provides the energy and expertise to be a benchmark for reliability and service experience. We transform complex technologies into simple and safe services to offer our customers.


Map of the world showing our projects

Deda's journey around the world

Deda International

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History

Boldly exploring
new horizons

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© Dedagroup Spa - a socio unico | Registered and administrative office: Via di Spini, 50 - 38121 Trento | Soc. Contr. Art. 2497 C.C. da Lillo Spa N. R.I., C.F. e P.I.: 01763870225