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  • Markets & Solutions /
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  • Experience Design

Experience Design

Design shapes the experience. Dedication makes it unforgettable.

In an age where delivering meaningful experiences is the key to achieving business goals, engaging your audience through a unique, memorable journey is no longer optional—it’s essential.
At Deda, we lead the way in Experience Design, crafting immersive, interactive pathways that elevate brand and cultural value. Our multidisciplinary approach blends design, technology, and creativity to foster genuine engagement.

We offer scalable, customizable solutions powered by cutting-edge technologies like augmented reality, virtual reality, the metaverse, and both generative and semantic AI. These tools help organizations enhance communication and build deeper connections with their stakeholders.

We're national leaders in the digital capture of historical assets (2D and 3D), strategic archive management, and heritage storytelling. Through compelling audiovisual productions—including traditional and 360° video, 2D and 3D animations, and AI-driven Talking Avatars—we make culture and communication more accessible, engaging, and future-ready. From concept to final delivery, we take care of every stage of production.

We work at the intersection of physical and digital, building integrated environments where interaction is seamless. In today’s onlife reality—where digital and real-world experiences merge—we create meaningful connections that transcend boundaries and open new doors for engagement, innovation, and value creation.



Metaverse

Immersive, interconnected environments for real-time interaction and shared experiences

Design For All

Interactive, multisensory journeys designed with inclusion and accessibility at their core

Culture & Heritage

Immersive tech and interactive experiences that bring cultural heritage to life in bold, accessible ways

Shopping Experience

Emotional, interactive journeys that blend physical and digital spaces for next-gen retail

Digitalization

A full-service pipeline to preserve, organize, and showcase the historical and cultural value of institutions and brands

 

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the country's digital growth.

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© Dedagroup Spa - a socio unico | Registered and administrative office: Via di Spini, 50 - 38121 Trento | Soc. Contr. Art. 2497 C.C. da Lillo Spa N. R.I., C.F. e P.I.: 01763870225