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dedapulse.

Shape Your Future.

Stay Human.

 
 
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Dedapulse is Deda's exclusive annual event dedicated to exploring the future of technology.

On March 26, 2026, at Superstudio Più in Milanthe heartbeat of our flagship event Dedapulse – Shape Your Future. Stay Human. returns with a new format focusing on the opportunities we can build together—starting as of today—to shape a future where technology amplifies human potential.

Dedapulse – Shape Your Future. Stay Human. is an invitation to co-create a future where technology truly puts people at the center, where innovation drives growth and collaboration, and where value emerges from the synergy between human and technological intelligence enhancing one another.

An even richer edition

Renowned keynote speakers will share their vision on business and digital transformation, offering actionable insights to help turn ideas into reality.

The event begins with an Opening Session to collectively envision the future, followed by three thematic afternoon tracks exploring the heart of innovation and business: Public Services, Fashion & Luxury (Stealthday), and Enterprises & Financial Services.

An exclusive opportunity to build connections, engage with industry leaders, share perspectives, and create high-value partnerships to inspire and foster technological development.

Experts from the Deda Group will shape a clear and strategic vision to drive change and accelerate business.

Save the date
MARCH 26, 2026 – Superstudio Più, Milan
Don’t just imagine the future—
shape it with us.

Shape Your Future.

Stay human.
 
 
 
 
 
Speakers
Marco Podini Executive Chairman and CEO of Dedagroup SpA

Marco Podini is Executive Chairman and CEO of Dedagroup, and CEO of Lillo, the family holding company that controls MD S.p.A., a leading large-scale retail company with €4 billion in revenue in 2023. Founded 25 years ago from Marco Podini’s vision and determination to invest in the potential of technology and diversify the family business, Deda now offers expertise across cloud, AI, cybersecurity, and proprietary software platforms for the fashion, public sector, and financial services sectors, along with end-to-end services that help organizations grow and accelerate their digital transformation.

Marco Landi Former COO, Apple

A leader with long experience in global hi-tech business. Marco has been COO of Apple Computer in Cupertino responsible for Global Operations, Marketing and Sales after a successful turnaround of Apple EMEA activities as President of Apple Europe. Previously he spent over 20 years at Texas Instruments managing all business units in EMEA based in Brussels and ASIA based in Hong Kong. During his 3 years tenure, TI Asia increased its revenues from $1B to over $4B. In Brussels he won the prestigious European Quality Award and was appointed Chairman of the American-European Electronics Association representing over 300 thousands workers at the European Commission in Brussels. Marco holds a degree in telecom engineering from the prestigious University of Bologna and attended an executive MBA program at INSEAD Institute. He is siƫng in several boards across the world and invests in innovative new technologies.

Renato Soru Fondatore di Istella

He is one of Italy’s most authoritative and visionary voices in digital innovation. A pioneer of the Internet when the web was still largely unexplored, he helped shape its development through cutting-edge international projects. In 1994, he founded Czech On Line, followed in 1997 by the creation of Tiscali, which he grew in just a few years into a major publicly listed European telecom operator. An entrepreneur with a strong ability to anticipate change, he has consistently combined technology, strategic vision, and tangible impact on the economic landscape. He is the founder and largest shareholder of Istella, a center of excellence in big data and generative artificial intelligence, through which he champions a European, ethical, and transparent vision of AI, built on high-quality data and proprietary technologies.

Roberto Loro CTO, Dedagroup

I studied mathematics and have always worked in innovation, gradually learning to blend the energy and spirit of a startup with that of a European multinational. I love music, books, traveling, and photography.

Enza Iannopollo VP, Principal Analyst, Forrester

Enza Iannopollo is VP and Principal Analyst at Forrester, specializing in privacy, trust, and responsible AI. She helps global organizations integrating responsible and ethical data practices into strategic initiatives to drive growth while managing compliance and risk. A Certified Information Privacy Professional (CIPP/E), Enza is a frequent speaker at international conferences and is quoted in major outlets like The Wall Street Journal and Forbes.

Simone Moro High-altitude mountaineer and helicopter pilot

Simone Moro is a globally renowned alpinist and helicopter pilot, whose achievements in high-altitude mountaineering inspire adventurers worldwide. Simone Moro, born on October 27, 1967, in Bergamo, Italy, has ascended to the pinnacle of high-altitude mountaineering, setting himself apart as a pioneering alpinist and a skilled helicopter pilot. With a career that reads like a litany of mountaineering milestones, Moro has redefined the possibilities of winter climbing on the world’s highest peaks, becoming the first to achieve winter ascents on four of the Earth’s 8,000-meter giants. These achievements showcase his exceptional technical skills and physical endurance. They also reflect his unwavering commitment to pushing the limits of human potential. Moro’s career spans roles as an alpinist, helicopter pilot in high-altitude rescue and Altitude Helicopters, author detailing his expeditions, and a Motivational speaker sharing insights on overcoming challenges. Credits ph: © Matteo Zanga

Agenda

9.00

Registration & Welcome

Welcome coffee

10.15

Shape Your future. Stay Human

Moderator: Eleonora Chioda
Participants:
- Marco Podini – Executive Chairman and CEO of Dedagroup
- Marco Landi – Entrepreneur and Investor, former Chief Operating Officer of Apple
- Renato Soru – Entrepreneur, founder of Tiscali and currently of Istella

11.00

The Future of Technology: Trends and Innovation

Participants:
- Roberto Loro – Chief Technology Officer, Dedagroup
- Enza Iannopollo – VP, Principal Analyst, Forrester

11.30

Coming Soon

11.45

Coming Soon

12.15

Keynote

Coming Soon

12.35

Human Excellence at the Top

Simone Moro – High-Altitude Mountaineer and Helicopter Pilot, interviewed by Lorena Zivelonghi – CMO of Dedagroup

13.00

Lunch & Links

14.30

Data, regions, citizens: the value of sustainable, interoperable, and sovereign digital ecosystems for shaping Italy’s future.


Innovation strategies to enhance assets and infrastructure, making them the beating heart of effective, inclusive, and interconnected services to truly impact the daily lives of businesses and citizens. From user experience and interoperability to security and AI, experiences and insights will be shared to create efficient, measurable, and positively impactful ecosystems that engage central and local public administrations, cities, healthcare, and utilities.

17.30

Drinks & Bites

Networking

19.30

End of Event

14.30

AI - powered compan

Leonardo Iacovelli & Gianni Spada, CEO Deda Bit

14.40

Keynote

Coming Soon

14.55

Beyond the Hype: How AI Redefines Processes, Unlocks Data Value, and Boosts Efficiency

Participants:
- Francesco Simone – CEO, Banca Popolare del Lazio
- Vittorio Gariboldi – Global Industrial Engineering Senior Manager, Diasorin
- Marco Bellinzona – CEO, Deda AI
- Domenico Dato – CTO, Istella

15:40

Agentic AI, Regulation, and Cybersecurity

Participants:
- Filippo Del Boca – CIO, UniCredit Life Insurance S.p.A.
- Filippo Romeo – Head of Cyber Compliance, Deda Tech
- Roberto Zortea – Innovation and Delivery Manager, Deda Bit

16:20

AI Voice Agents: Transforming Services and Sales

Giovanni Scardovi, CEO Deda Digital

16:35

Speech Sponsor

Coming Soon

16.50

Closing Remarks

17.00

Drinks & Bites

Networking

19.30

End of Event

14.30

Welcome and Introduction – StealthDay 2026

Event moderated by Alberto Mattiello, technological and business innovation expert.

14.50

An institutional overview of the evolution of Deda Stealth, the strategic pillars of its offering, recent acquisitions, the Stealth Community, the SCIC project, and the U.S. expansion.

Interview with Luca Tonello, CEO of Deda Stealth

15.10

Italy and Its Fashion SMEs: Deep Consulting Presents the Trezeta Case

Interview conducted by Alberto Mattiello

15.30

NYU Professor Thomai Serdari: The U.S. Fashion Market — Trends and Opportunities in Times of Change

15.50

US Case Study

Interview conducted by Alberto Mattiello

16.10

The New Stealth Cosmica Platform

Panel Discussion with PO, introduced by Luca Ferraris (Product Director, Deda Stealth)

17.05

Coming Soon

17.25

Closing and Remarks

17.30

Drinks & Bites

Networking

19.30

End of Event

 
 
 
Previous Editions
 

Explore Dedapulse 2025

Thanks to contributions from Deda experts and internationally renowned keynote speakers, Dedapulse – Accelerate Your Business provided the perfect opportunity to explore trends and opportunities in digital transformation, amplifying technology's positive impact on human potential, organizations, society, and business growth.

See the 2025 Highlights (ITA)
 
 
 
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