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  • Group /
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  • Marketing & Communications

Marketing & Communications

Dedicated to Acceleration


We translate Deda’s Corporate Governance into a clear identity, effective positioning, and a cohesive integrated strategy through targeted marketing and communication plans and activities. Our role is essential in consolidating the Group’s identity, strengthening its market positioning, and creating value for clients and partners. This effort contributes to the growth of our Group and its stakeholders. 

As part of a centralized and synergistic governance model, we bring specialized skills and expertise to ensure strategic alignment, foster innovation, and deliver measurable impacts across all companies within the Group. 

We work closely with other corporate departments, united by a common vision to enhance and maximize the growth potential of all Group companies. Our focus is on fostering innovation and building meaningful connections both within Deda and with external partners.

30+ Websites
2 Flagship Events (ITA e USA)
1.000+ Media releases in 2024
190+ Blog Articles
 
 

Brand Strategy & Corporate Identity

The brand is a strategic asset that reflects the Group’s vision, values, and mission. We are responsible for the development and evolution of the brand identity, ensuring distinctive positioning and maintaining a consistent visual and narrative language across all channels. Through our strategic branding efforts, we aim to enhance Deda’s recognition and reputation in key markets and regions.

Digital Marketing & Demand Generation

We take a data-driven approach to transform digital opportunities into tangible growth. We lead and implement strategies for lead generation and conversion, using advanced tools in marketing automation, SEO, SEM, content marketing, and social media strategy. Our goal is to create a high-performing digital ecosystem that attracts, engages, and nurtures relationships with clients and stakeholders.

Corporate Communications & PR

We are the strategic leaders in institutional communication and media relations, dedicated to developing and protecting the Group’s reputation. Through effective public relations strategies, thought leadership initiatives, and crisis management, we ensure transparent, impactful, and sustainable communication.

Events, Alliance & Community Engagement

We consistently enhance our market presence through events, sponsorships, and strategic partnerships. We organize corporate and industry-specific initiatives that strengthen our connections with clients, institutions, and stakeholders across our network. All of this contributes to a dynamic and forward-looking Marketing & Communications function, focused on continuous transformation. By embracing emerging technologies, predictive analytics, and an agile mindset, we can anticipate market shifts and create sustainable value for the Group. Through an integrated, omnichannel strategy, we not only amplify our brand visibility but also transform it into a significant driver of growth, innovation, and competitive differentiation.

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  1. Tel: +39 0461 997111
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Contact us

© Dedagroup Spa - a socio unico | Registered and administrative office: Via di Spini, 50 - 38121 Trento | Soc. Contr. Art. 2497 C.C. da Lillo Spa N. R.I., C.F. e P.I.: 01763870225