VISION AND VALUES
                
                
                    A constantly growing technological group, 
 a business with a solid foundation
                
                
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                A strategic approach and a drive to innovate and explore new markets to generate a positive social impact are the key features of the Podini family history in business. Deda was founded in 1999 to diversify the Company's core business — the food retail sector — and it's the result of a vision: helping organizations foster dedication to multiply the positive impact of technology on business development, people potential, and the growth of civil society.