Discover the Highlights
Selected Quotes from Dedapulse
“Artificial intelligence is not conscious and has no free will. If it behaves unethically, it’s because someone has instructed it to do so. That’s why the future is in our hands—in the hands of those who build it, those who use it, and how it is used. For AI to serve the common good, we must use it ethically—guided by our own values, our ability to understand, and our commitment to the greater good. The future will only be better if we choose cooperation over competition.”
Federico Faggin, Scientist, Inventor, Entrepreneur, and Philosopher
“Artificial intelligence represents the convergence of technological potential and new ethical responsibilities. The question is no longer whether it will change the way we live and work, but how we can guide this transformation so that it truly serves people and the environment. In the dialogue with Federico Faggin and Marco Podini, a key truth emerges: technology is never neutral—it reflects the values of those who design it, use it, and regulate it. For this reason, it is essential to build an ethics of the digital world, not as a constraint on innovation, but as its foundation. Only in this way can we create a more just, inclusive, and human-centered digital future. Italy has the potential to play a leading role in this ethical digital revolution, combining its humanistic tradition with technological and scientific excellence.”
Luciano Floridi, Professor and Founding Director of the Digital Ethics Center all’Università di Yale
“In an era where innovation accelerates relentlessly, we feel the responsibility to ask not only what we can do with technology, but what is right to do. The balance between technology, ethics, and the often invisible value of spirituality in science is the foundation of true innovation—one that doesn’t just solve problems, but questions the very meaning of change. With Dedapulse, we chose to take the time to pause, reflect, and listen. Because today, more than ever, we need a culture of AI that is conscious, deliberate, and thoughtful—not automatic or indiscriminate.”
Marco Podini, Presidente Esecutivo e CEO di Gruppo Deda
“It’s time to be courageous. Fear can paralyze any initiative—going public, making an investment, growing. I believe there are many great entrepreneurs with vision and expertise who can find the courage to make the decisions that will one day allow them to succeed and be competitive.”
Claudia Parzani, Chair of Borsa Italiana and Non-Executive Director at Stellantis N.V.
“After spending 15 years building my professional journey abroad, I could not imagine a more symbolic stage than Dedapulse—here in Italy—to announce the partnership between Space DOTS and General Electric Company. This strategic alliance will create the conditions to live and thrive around the Moon, supporting GEC’s vision of building the first inhabited space city beyond Earth’s orbit.”
Bianca Cefalo, CEO and Founder, Space DOTS
