dedapulse.

Shape Your Future.

Stay Human.

 
 
Dedapulse is Deda’s exclusive annual event, exploring the future of technology each year.

On March 26, 2026, Dedapulse – Shape Your Future. Stay Human. took place at Superstudio Più in Milan. The heartbeat of our event was renewed, focusing on new opportunities to build together, starting today, a tomorrow where technology amplifies human potential.

Dedapulse – Shape Your Future. Stay Human. was an invitation to co-design a future where technology truly puts people at the center, where innovation means growth and collaboration, and where value emerges from the synergy between human and technological intelligence.
 
800+ Entrepreneurs,
managers, innovators
60+ Successful
speakers
20 Sponsors
3 Media
partners
Experience some of the highlights
 
 
 
Selected quotes from Dedapulse

“We no longer talk about future scenarios, but about tools that help organizations design a new world that is more responsive, sustainable, and intelligent—a world where human intelligence guides technology to multiply possibilities and create real value for businesses, public administrations, and citizens. At Dedagroup, we have chosen to cover the entire AI value chain: from infrastructure to models, to integrated application platforms across the sectors we operate in—from finance to fashion, from public administration to industry—placing ethics and humanity at its core. Only in this way can artificial intelligence become a true engine of knowledge and decision-making for organizations, with maximum control, security, and compliance within the regulated contexts in which European businesses operate.”

Marco Podini, Executive Chairman and CEO of Dedagroup

“If technology is truly at the service of humanity, its role is to amplify our capabilities and create tangible opportunities to improve widespread well-being and the quality of life for every individual. It is essential that technology remains accessible to all, without creating further divisions or discrimination, so that it continues to be a driver of fair progress. In this context, Europe must engage on equal terms with the world’s leading tech powers, building a solid balance between digital independence and broad, synergistic collaboration between businesses and institutions.”

Renato Soru, entrepreneur and founder of Tiscali, now leading Istella

“I have witnessed many revolutions, from semiconductors to microprocessors, from the personal computer to artificial intelligence. This one is a complete revolution, very different from the previous ones. It can save us time and drive continuous innovation across all markets. It is for everyone, not just for a select few people or products. This means we need to take action, starting with education in schools to prepare young people, informing the general public to prevent unnecessary fear, and promoting AI in companies—showing that it’s not just about acquiring software, but about embracing a new culture to transform internal processes and, above all, train employees.”

Marco Landi, entrepreneur and investor, former Chief Operating Officer of Apple

“For companies that successfully adopt artificial intelligence, the implications are enormous—not only in terms of increased productivity but also in the ability to innovate faster, make more efficient decisions, and leverage data to support business goals. For this reason, organizations must move beyond simply experimenting with individual use cases and focus on creating the conditions needed to make AI scalable, reliable, and sustainable over time. The focus needs to shift from experimentation to defining a structured model that includes governance, risk management, and Responsible AI principles.”

Enza Iannopollo, Vice President and Principal Analyst, Forrester

“The real shift organizations are facing is not just technological, but cultural. Artificial intelligence doesn’t simply introduce new tools—it changes how companies organize work, manage information, and develop skills. For banks, insurers, and large enterprises, the challenge is to evolve AI from experimentation to a core component of decision-making and operational processes. This requires not only reliable platforms and data, but also clear governance models and the ability to guide people through this transformation. It is in this balance between technology, skills, and responsibility that AI can become a true driver of competitiveness for organizations.”

Gianni Spada, Board Member of Gruppo Deda and CEO of Deda Bit

“The geopolitical context and evolving markets are bringing the fashion industry into a new phase and dimension, where the quality and completeness of information used in decision-making become an even more critical factor for brand competitiveness. The real challenge is not just to react faster, but to develop the ability to interpret industry and market signals broadly, simulate scenarios, and make informed decisions in increasingly shorter timeframes. With Stealth Cosmica’s AI, we take this to the next level, helping fashion companies transform knowledge into strategic choices, bringing intelligence directly into the decision-making processes that drive brand creation, planning, and evolution.”

Luca Tonello, CEO, Deda Stealth

“The digital transformation of Public Administration is entering a new phase. The PNRR has accelerated the development of enabling infrastructures and platforms. The real challenge now is to make them the core of digital ecosystems capable of delivering tangible value for citizens, businesses, and regions. This means ensuring that data can flow securely, interoperably, and under proper governance, allowing municipalities, regions, and central administrations to work with shared information to design more effective services and targeted public policies. It is at the local level that this paradigm becomes real: when platforms, data, and artificial intelligence are put to work for communities and the quality of life of people.”

Fabio Meloni, CEO, Deda Next

Dedapulse.
Shape Your Future.

Stay human.
 
 
 
 
 
Speakers
Marco Podini Marco Podini, Executive Chairman and CEO of Dedagroup
Mario Nobile Director General of AgID
Marco Landi Marco Landi, entrepreneur and investor, former Chief Operating Officer of Apple
Renato Soru Entrepreneur, founder of Tiscali and Istella
Roberto Loro CTO, Dedagroup
Enza Iannopollo VP, Principal Analyst, Forrester
Francesco Fontana Alliances Director, Aruba
Ain Zara Consorti Technology & Innovation Manager, Dedagroup
Davide Dattoli Founder and Executive Chairman, Talent Garden
Simone Moro High-altitude mountaineer and helicopter pilot
Eleonora Chioda Moderator and journalist specializing in innovation
 
 
 
Voices and images from Dedapulse
 
 
 
 
 
 
 
Our supporting sponsors
 
 

Future Shaper

Future Track Partner

Impact Partner

 

Experience Supporter

Community Booster

Gala Dinner Sponsor

Media Partner

 
 
 
Previous editions
 

Let’s continue building the future together

See you at Dedapulse 2027