Ain Zara Consorti helps shape the Group’s technology innovation strategies, the conscious adoption of emerging technologies, and the growth of both internal and external innovation ecosystems. In her role, she interprets and connects technological trends, analyzing their impact on operational and business models to turn innovation into sustainable, manageable, and long-lasting projects. She is responsible for designing and developing cross-functional initiatives and co-innovation forums that bring together group companies, startups, universities, and research centers, contributing to the creation of an open, collaborative ecosystem focused on generating value. With a strong professional background in IT gained in complex, cross-functional environments, she works to translate technological insights, strategic partnerships, and ecosystem experiences into concrete evolution strategies for the Group’s companies, promoting an open vision of innovation as a strategic driver capable of creating value, coordination, and business impact.