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dedapulse.

Shape Your Future.

Stay Human.

 
 
Photogallery.
Speakers.
Dedapulse is Deda’s exclusive annual event, exploring the future of technology each year.

On March 26, 2026, Dedapulse – Shape Your Future. Stay Human. took place at Superstudio Più in Milan. The heartbeat of our event was renewed, focusing on new opportunities to build together, starting today, a tomorrow where technology amplifies human potential.

Dedapulse – Shape Your Future. Stay Human. was an invitation to co-design a future where technology truly puts people at the center, where innovation means growth and collaboration, and where value emerges from the synergy between human and technological intelligence.
 
800+ Entrepreneurs,
managers, innovators
60+ Successful
speakers
20 Sponsors
3 Media
partners
Experience some of the highlights
 
 
 
Selected quotes from Dedapulse

“We no longer talk about future scenarios, but about tools that help organizations design a new world that is more responsive, sustainable, and intelligent—a world where human intelligence guides technology to multiply possibilities and create real value for businesses, public administrations, and citizens. At Dedagroup, we have chosen to cover the entire AI value chain: from infrastructure to models, to integrated application platforms across the sectors we operate in—from finance to fashion, from public administration to industry—placing ethics and humanity at its core. Only in this way can artificial intelligence become a true engine of knowledge and decision-making for organizations, with maximum control, security, and compliance within the regulated contexts in which European businesses operate.”

Marco Podini, Executive Chairman and CEO of Dedagroup

“If technology is truly at the service of humanity, its role is to amplify our capabilities and create tangible opportunities to improve widespread well-being and the quality of life for every individual. It is essential that technology remains accessible to all, without creating further divisions or discrimination, so that it continues to be a driver of fair progress. In this context, Europe must engage on equal terms with the world’s leading tech powers, building a solid balance between digital independence and broad, synergistic collaboration between businesses and institutions.”

Renato Soru, entrepreneur and founder of Tiscali, now leading Istella

“I have witnessed many revolutions, from semiconductors to microprocessors, from the personal computer to artificial intelligence. This one is a complete revolution, very different from the previous ones. It can save us time and drive continuous innovation across all markets. It is for everyone, not just for a select few people or products. This means we need to take action, starting with education in schools to prepare young people, informing the general public to prevent unnecessary fear, and promoting AI in companies—showing that it’s not just about acquiring software, but about embracing a new culture to transform internal processes and, above all, train employees.”

Marco Landi, entrepreneur and investor, former Chief Operating Officer of Apple

“For companies that successfully adopt artificial intelligence, the implications are enormous—not only in terms of increased productivity but also in the ability to innovate faster, make more efficient decisions, and leverage data to support business goals. For this reason, organizations must move beyond simply experimenting with individual use cases and focus on creating the conditions needed to make AI scalable, reliable, and sustainable over time. The focus needs to shift from experimentation to defining a structured model that includes governance, risk management, and Responsible AI principles.”

Enza Iannopollo, Vice President and Principal Analyst, Forrester

“The real shift organizations are facing is not just technological, but cultural. Artificial intelligence doesn’t simply introduce new tools—it changes how companies organize work, manage information, and develop skills. For banks, insurers, and large enterprises, the challenge is to evolve AI from experimentation to a core component of decision-making and operational processes. This requires not only reliable platforms and data, but also clear governance models and the ability to guide people through this transformation. It is in this balance between technology, skills, and responsibility that AI can become a true driver of competitiveness for organizations.”

Gianni Spada, Board Member of Gruppo Deda and CEO of Deda Bit

“The geopolitical context and evolving markets are bringing the fashion industry into a new phase and dimension, where the quality and completeness of information used in decision-making become an even more critical factor for brand competitiveness. The real challenge is not just to react faster, but to develop the ability to interpret industry and market signals broadly, simulate scenarios, and make informed decisions in increasingly shorter timeframes. With Stealth Cosmica’s AI, we take this to the next level, helping fashion companies transform knowledge into strategic choices, bringing intelligence directly into the decision-making processes that drive brand creation, planning, and evolution.”

Luca Tonello, CEO, Deda Stealth

“The digital transformation of Public Administration is entering a new phase. The PNRR has accelerated the development of enabling infrastructures and platforms. The real challenge now is to make them the core of digital ecosystems capable of delivering tangible value for citizens, businesses, and regions. This means ensuring that data can flow securely, interoperably, and under proper governance, allowing municipalities, regions, and central administrations to work with shared information to design more effective services and targeted public policies. It is at the local level that this paradigm becomes real: when platforms, data, and artificial intelligence are put to work for communities and the quality of life of people.”

Fabio Meloni, CEO, Deda Next

Dedapulse.
Shape Your Future.

Stay human.
 
 
 
 
 
Speakers
Marco Podini Marco Podini, Executive Chairman and CEO of Dedagroup

Marco Podini is the Executive Chairman and CEO of Dedagroup, and CEO of Lillo, the family holding company that controls MD Spa, a leading player in the retail sector with €4 billion in revenue in 2023. Founded 25 years ago from Marco Podini’s vision and initiative to invest in the potential of technology while diversifying the family business, Dedagroup today brings together expertise across cloud, AI, cybersecurity, and proprietary software platforms for fashion, public administration, and finance, as well as end-to-end services that help organizations grow their business and accelerate their digital transformation.

Mario Nobile Director General of AgID

Graduated in Civil Engineering with a PhD in Transportation Engineering, Mario Nobile has held various managerial roles in territorial planning and IT services, including programs for broadband development across the region.

Marco Landi Marco Landi, entrepreneur and investor, former Chief Operating Officer of Apple

A leader with extensive global experience in the high-tech sector, Marco served as COO of Apple Computer in Cupertino, overseeing global Operations, Marketing, and Sales, after successfully leading the turnaround of Apple EMEA as President of Apple Europe. Previously, he spent over 20 years at Texas Instruments, managing all business units in the EMEA region from Brussels and in the ASIA region from Hong Kong. During his three-year tenure, TI Asia grew revenues from $1 billion to over $4 billion. In Brussels, he received the prestigious European Quality Award and was appointed President of the American-European Electronics Association, representing over 300,000 workers before the European Commission. Marco holds a degree in Telecommunications Engineering from the esteemed University of Bologna and completed an Executive MBA at INSEAD. He serves on the boards of several international companies and invests in innovative new technologies.

Renato Soru Entrepreneur, founder of Tiscali and Istella

He is one of the most authoritative and visionary voices in digital innovation in Italy. A pioneer of the Internet when the web was still uncharted territory, he helped shape its development through cutting-edge international projects. In 1994, he founded Czech on Line, and in 1997, he established Tiscali, transforming it within a few years into a major publicly listed European operator. An entrepreneur able to anticipate change, he has successfully combined technology, strategic vision, and tangible impact on the economic landscape. He is the founder and largest shareholder of Istella, a leading company in big data and generative artificial intelligence, through which he promotes a vision of European AI that is ethical and transparent, based on high-quality data and proprietary technologies.

Roberto Loro CTO, Dedagroup

Roberto Loro is the Chief Technology Officer of Dedagroup and leads the Group’s Technology & Innovation Division, overseeing the definition and development of technology innovation strategies, investments, and the evolution of digital infrastructure, with a focus on artificial intelligence, cybersecurity, and cloud. With over thirty years of IT experience, gained through entrepreneurship and managerial roles, he champions an integrated vision of innovation that turns strategic partnerships and emerging technologies into tangible value for businesses, public administrations, and regions. He has contributed to building a co-innovation ecosystem involving universities and research centers, including the Bruno Kessler Foundation, fostering public-private collaboration models. He is one of the promoters of Intacture, Europe’s first underground data center built in an active mine: a sustainable, highly resilient infrastructure and innovation hub for AI and specialized supercomputing. As President of the Computer Science and Digital Technologies Section of Confindustria Trento and Vice President of AIIP, he promotes a vision focused on redistributing intelligence and digital capabilities to build a competitive and shared future.

Enza Iannopollo VP, Principal Analyst, Forrester

Enza Iannopollo is Vice President and Principal Analyst at Forrester, specializing in privacy, trust, and responsible AI. She helps global organizations integrate ethical and responsible data practices into strategic initiatives, supporting growth while managing compliance and risk. Certified as an Information Privacy Professional (CIPP/E), Enza is a frequent speaker at international conferences and is often cited by major publications such as The Wall Street Journal and Forbes.

Francesco Fontana Alliances Director, Aruba

After earning his degree in Engineering, he began his professional career at Telecom Italia, designing solutions for major clients to support Sales. Following the liberalization of telecommunications, he gained experience in Italian branches of European companies such as Swisscom and T-Systems, working in Product Marketing to develop service portfolios and their market positioning. In 2006, he joined BV TECH, a newly established ICT services company, to launch the BU focused on Healthcare & Public consulting, where he spent 14 years gaining deep business and management experience. From 2020 to 2023 at Retelit, he served as Chief Transformation Officer, leading the integration of multiple acquired companies to expand the company’s position in Digital Transformation services. He also held group-level responsibilities for HR & Organization and Marcomm. He is currently Alliance Director at Aruba, leading the Enterprise-focused Alliances team and managing partnerships with key players in the ICT ecosystem.

Ain Zara Consorti Technology & Innovation Manager, Dedagroup

Ain Zara Consorti helps shape the Group’s technology innovation strategies, the conscious adoption of emerging technologies, and the growth of both internal and external innovation ecosystems. In her role, she interprets and connects technological trends, analyzing their impact on operational and business models to turn innovation into sustainable, manageable, and long-lasting projects. She is responsible for designing and developing cross-functional initiatives and co-innovation forums that bring together group companies, startups, universities, and research centers, contributing to the creation of an open, collaborative ecosystem focused on generating value. With a strong professional background in IT gained in complex, cross-functional environments, she works to translate technological insights, strategic partnerships, and ecosystem experiences into concrete evolution strategies for the Group’s companies, promoting an open vision of innovation as a strategic driver capable of creating value, coordination, and business impact.

Davide Dattoli Founder and Executive Chairman, Talent Garden

Co-founder and Chairman of Talent Garden—a hub for digital talent—he was recognized by Forbes as one of the “30 Under 30” most influential in Technology and by Wired as one of Italy’s “Top 5 Innovators.” In 2011, he founded Talent Garden, the largest European digital education group, which connects the labor market and education through its Academies across more than 12 European markets. Each year, Talent Garden trains over 25,000 individuals in digital skills and manages corporate Academies focused on digital upskilling and reskilling for Europe’s largest companies. He is an angel investor in various European startups and a keynote speaker at numerous national and international events. He serves as a member of Endeavor, an organization that selects top entrepreneurs globally; sits on the board of Spencer Stuart, an international executive search firm; Be Consulting, one of Europe’s largest financial consulting groups; Digital Magics, Italy’s largest publicly listed startup incubator; and the Telethon Foundation, one of Italy’s leading organizations supporting rare disease research.

Simone Moro High-altitude mountaineer and helicopter pilot

Simone Moro is a world-renowned mountaineer and helicopter pilot, whose high-altitude climbing feats inspire adventurers across the globe. Born on October 27, 1967, in Bergamo, Italy, Moro has reached the pinnacle of high-altitude mountaineering, distinguishing himself as both a pioneering climber and an experienced helicopter pilot. With a career marked by historic mountaineering achievements, he has redefined the limits of winter climbing on some of the world’s highest peaks, becoming the first to complete winter ascents on four of the Earth’s eight-thousanders. These accomplishments highlight his exceptional technical skills, physical endurance, and unwavering dedication to pushing the boundaries of human potential. Moro’s career spans roles as a mountaineer, high-altitude rescue helicopter pilot with Altitude Helicopters, author of books chronicling his expeditions, and motivational speaker, sharing insights on how to face and overcome challenges. Photo credits: © Matteo Zanga

Eleonora Chioda Moderator and journalist specializing in innovation

She hosts the column Beautiful Minds for Italian Tech by Repubblica: portrait-style interviews highlighting outstanding tech and science professionals living and working abroad. So far, 150 episodes have aired weekly on Sundays, attracting a large following on Italian Tech and LinkedIn. For Wired by Condé Nast, she writes the column #Cyberpink, exploring the relationship between women and STEM through conversations with female professionals in science and innovation. She collaborates with Civiltà dei Dati, the new magazine by Fondazione Leonardo ETS, created to promote science and technology to younger generations. For StartupItalia, she manages the column Venti di Futuro, focused on innovators under 30. She previously served as editor-in-chief of Millionaire for over ten years and is the creator and editor of the bestsellers Startup and Silicon Valley, both published by Hoepli. She moderates, organizes, and coordinates events and roundtables, collaborating with numerous institutions and companies.

Hear from some of our speakers (ITA)
 
 
 
 
 
 
 
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Previous editions
 

Explore Dedapulse 2025

Thanks to contributions from Deda experts and international keynote speakers, Dedapulse – Accelerate Your Business provided an opportunity to explore the trends and opportunities that digital transformation offers to amplify the positive impact of technology on the potential of people, organizations, society, and business acceleration.

See the 2025 highlights

Let’s continue building the future together

See you at Dedapulse 2027

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