At Stealth Day 2017 we interviewed Emilio Carbonera, General Director of Missoni. "The consumer is more and more experienced, informed and connected to the brand".
"8 out of 10 consumers in the luxury world get information on the Internet before making a purchase. Among these, 88% are informed through the smartphone and 58% do it through the tablet".
These are just some of the insights shared by Emilio Carbonera during the interview held at Stealth Day 2017.
Save the Date for Stealth Day 2018: Milan, February 21st, East End Studios.