Magni Telescopic Handlers

Brand Magni Telescopic Handlers
Categoria Digital Business
Partner Deda Digital Logo

Magni TH is a leading company in designing and manufacturing fixed, rotating, and heavy-duty telescopic handlers. With the widest range on the market and some of the tallest and most powerful models in the world, it stands out for its innovation, safety, and design. Its global network includes 7 branches and over 200 dealers in 63 countries, ensuring comprehensive international support.

Machinery
Requirements

Magni TH wanted to improve engagement with its dealer network, optimizing sales and service activities, while at the same time making end-customer knowledge more effective, with the aim of personalizing services and increasing customer satisfaction. Another priority was to centralize and optimize cross-channel after-sales processes, such as technical support, spare parts management, and field service. Finally, the company had to address the complexity of spare parts and sales processes by integrating material records, inventory, and machine configurations in a structured manner.
Handshake
Machinery
Shed
Solutions

To address these challenges, Magni TH chose the SAP Customer Experience suite as its strategic platform, in synergy with its existing SAP S/4HANA ERP system. Under the direction of Derga Consulting e Deda Digital, an integrated digital ecosystem was created to support the various areas of the company involved. The project involved the adoption of:
- SAP Commerce Cloud for online sales of spare parts and machine configuration, with multi-store/multi-site management designed for international dealers and branches;
- SAP Service Cloud for centralized management of service requests and after-sales support;
- SAP Field Service Management for organizing field maintenance interventions;
- SAP Emarsys Customer Engagement to enhance engagement with the dealer network and end customers through targeted and personalized communications.

The Results

The new SAP CX ecosystem quickly delivered tangible results, improving dealer engagement by introducing simple, seamlessly integrated digital tools. Sales and service processes were optimized, with a significant reduction in errors and an increase in operational efficiency. In addition, the ability to analyze customer behavior evolved, enabling a higher level of offer personalization. Access to spare parts has also been made more immediate and intuitive, thanks to interactive catalogs and detailed exploded views for spare parts identification. Finally, control over the entire process, from initial request to delivery and after-sales service, is now complete and centralized.

The philosophy of Magni TH, in its development partnership with Derga Consulting and Deda Digital, can be summed up in a simple phrase that inspired its founder, Riccardo Magni, in developing the telescopic handler business: “If you dream it, you can do it."
 
 
 
 

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