Peuterey

Brand Peuterey
Categoria Fashion & Luxury Retail
Partner Deda Stealth logo

Peuterey, an Italian brand founded in 2002, stands out for producing luxury casualwear and premium outerwear for men, women and children. The name is inspired by one of the most striking ridges of Mont Blanc, recalling the balance between functionality and style, graphically expressed in the three red dots of the logo. Owned stores, shop-in-shops and selected prestigious multi-brands: Peuterey is now present internationally.

Model posing in Peuterey clothing
Requirements

Following the wave of digital transformation undertaken several years ago, Peuterey wanted to improve retail operations management, simplify in-store processes, and offer customers a unique experience.
Model posing in Peuterey clothing
Model posing in Peuterey clothing
Model posing in Peuterey clothing
Solutions

To meet these needs, it once again relied on Deda Stealth, with whom it has worked since 2011. It has integrated the Stealth® Retail platform to manage Store Operations and Retail Back Office activities (Inventory Management, Store Management, Order Management, Stock Management) and Retail Pro Prism in the POS environment, as a flexible, technologically innovative and customizable solution for managing the Customer Base, inventories, customer orders and all cash point operations.

Results

The new phase of digitization improves internal and point-of-sale processes. Store managers and assistants can now rely on advanced technological tools to better manage back-office activities. This saves time while devoting more attention to the customer. With Stealth Retail and Prism integration, staff have immediate access to stock and inventory data. Customers benefit from a smooth and tailored shopping experience, with the ability to locate and receive products from other stores or warehouses. This innovative approach combines the physical and digital worlds, redefining the retail experience in a modern way.

“With Deda Stealth, we have built a relationship based on a shared vision: that of an increasingly integrated, efficient and customer experience-oriented retail. Thanks to their expertise in Fashion processes and the adoption of Stealth® Retail and Retail Pro Prism, we can now count on a scalable and flexible infrastructure that optimizes stock management, simplifies operations and ensures timely control over all sales channels.”

- Luca Isidori, ICT Manager of Peuterey Group
 
 
 
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