Deda Stealth and Trove join forces to support fashion brands in branded resale
The partnership with U.S.-based Trove marks another step in Dedagroup’s international growth strategy, strengthening its presence in North America and expanding its support for global fashion brands.
As branded
resale becomes an increasingly relevant part of the fashion and luxury market,
brands are looking for more effective ways to understand and manage products
beyond the first sale.
The collaboration combines Deda Stealth’s
expertise in fashion technology and resale intelligence with Trove’s branded
resale platform and operational capabilities, bringing together complementary
strengths to help fashion and luxury brands gain greater visibility and control
across the entire product lifecycle.
By
connecting data and processes across primary and secondary markets, the two
companies aim to support brands in protecting product value and brand identity
while exploring new opportunities in recommerce and circular business models.
The
collaboration combines Deda Stealth’s expertise in fashion
technology and resale intelligence with Trove’s branded resale platform and
operational capabilities, bringing together complementary strengths to help
fashion and luxury brands gain greater visibility and control across the entire
product lifecycle. following the opening of its New York office and the establishment of
a dedicated governance structure for the region.
Trove
currently powers more than 75% of branded resale traffic in the United States,
bringing technology and operational infrastructure to activities ranging from
product evaluation and pricing to resale channels and circular logistics.
Read the press release
