“It has long been our ambition to find a partner that can support designers, small brands and fashion start-ups as they grow, with a range of solutions that support business critical focuses of fashion retailers, from supply chain to sales, that allow for internationalisation. This acquisition will bring new value to the market and, at the same time, will strongly support our expansion strategy geographically and as a business, whilst completing our product portfolio to support fashion brands from entrepreneurial start-ups to enterprise players,” stated Mimmo Solida, CEO of Dedagroup Stealth, on the acquisition of Zedonk, an English company founded in London in 2007 by Marcia Lazar and Richard Davies.